The Leading Live Show and Podcast for Modern B2B Sellers!
Mastering Modern Selling focuses on the modern B2B sales strategies that matter for your business including:
- Social Selling Strategies
- LinkedIn Strategies
- How to Measure Impact
- Interviews with Industry Leaders
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Latest Episodes
MMS #96 - Sales Success: From Value Creation to Objection Handling with Bob Burg & Jeff West
In episode 96 of "Mastering Modern Selling," we had the privilege of hosting Bob Burg and Jeff West, the brilliant minds behind the book "Streetwise to Saleswise."This engaging conversation delved into transforming sales approaches, overcoming objections, and the importance of personal development i...
MMS #95 - Authentic Sales Strategies: Bridging Passion and Purpose with Liz Wendling
In Episode #95 of Mastering Modern Selling, Liz Wendling joins us to share her insights on authentic sales strategies. With a background spanning 30 years in sales, Liz offers a unique perspective on connecting with potential clients by treating them as humans rather than mere sales targets.Key Take...
MMS #94 - Transforming Sales Leadership: From Managers to World-Class Coaches with Keith Rosen
Dive into the latest episode of Mastering Modern Selling, featuring renowned sales leadership expert, Keith Rosen. This episode unpacks the essentials of effective sales coaching and the transformation of top sales performers into exceptional leaders.The Allure and Reality of Sales ManagementKeith R...
MMS #93 - Why Personal Branding Matters: Lessons from the First Six Months of 2024
In this episode of Mastering Modern Selling, hosts Brandon Lee, Carson Heady, and Tom Burton dive into the importance of personal branding, reflecting on the lessons learned from the first half of 2024. They explore the strategies and benefits of building a strong personal brand in today's competiti...
The Hosts...
Tom Burton
Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth.
Tom has also successfully built and exited multiple technology businesses.
Today, Tom is an investor and co-founder in LeadSmart Technologies, is the author of the best selling book The Revenue Zone and also serves as a trusted advisor to companies and investment firms that are looking to leverage technology-based solutions to improve their marketing, reach new qualified prospects and achieve predictable revenue growth.
Tom graduated from University of California, Santa Barbara with a degree in Computer Science in 1986 and currently resides in Santa Barbara with his wife Lorin.
Brandon Lee
Brandon Lee has over 20 years experience helping B2B sales teams unstick their pipeline so business owners and leaders can have confidence in their forecasts.
Brandon started his career in sales and then started his first company leading sales and marketing efforts resulting in a successful exit. Today, Brandon is the co-founder of Fist Bumps and provides consulting and coaching to businesses looking to successfully leverage social selling.
Brandon currently resides in Atlanta, GA with his wife Meghan and 5 kids.
Carson Heady
Carson Heady is a longtime student of sales and his passion lies in helping others succeed and achieve their goals.Currently Carson serves as a Managing Director at Microsoft and is recognized as the #1 social seller at Microsoft having used social selling strategies and techniques to close $100's of millions of sales.
Carson is also the author of the best selling book Salesman on Fire and is a top sales influencer on LinkedIn.
Carson currently resides with his family in St. Louis, MI.