The Leading Live Show and Podcast for Modern B2B Sellers!

Mastering Modern Selling focuses on the modern B2B sales strategies that matter for your business including:

  • Social Selling Strategies
  • LinkedIn Strategies
  • How to Measure Impact
  • Interviews with Industry Leaders
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Latest Episodes

MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities
April 12, 2024x
81
00:54:3637.54 MB

MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities

In an enlightening episode of Mastering Modern Selling, Samantha McKenna, CEO of #SamSales Consulting, brings her vibrant energy and unmatched expertise to the table. As a veteran in enterprise sales with a rich background including leading roles at major corporations like LinkedIn, McKenna offers ...

MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark Hunter
April 04, 2024x
80
01:03:5243.9 MB

MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark Hunter

In the latest episode of Mastering Modern Selling, our hosts sat down with the renowned sales expert Mark Hunter, offering a deep dive into the world of sales and its evolving dynamics. Here are some key takeaways from this episode: 1. The Power of Association:  Mark emphasized the significance of ...

MMS #79 - The Modern Revenue Generation Fly Wheel
March 28, 2024x
79
00:58:5940.54 MB

MMS #79 - The Modern Revenue Generation Fly Wheel

In the latest episode of Mastering Modern Selling, we head into the heart of modern sales techniques with the hosts, Tom Burton and Brandon Lee.  This episode highlights the evolving landscape of sales, offering a fresh perspective on engaging with the modern buyer. Five Essential Insights: Old Sal...

MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed Amin
March 22, 2024x
78
01:12:0849.58 MB

MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed Amin

In this week's episode of Mastering Modern Selling, we were joined by the remarkable Moeed Amin, a seasoned sales professional and neuroscience expert. As we explored the interplay between neuroscience and effective selling strategies, Moeed shared invaluable insights that are bound to transfo...

The Hosts...

Tom Burton

Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth.

 

Tom has also successfully built and exited multiple technology businesses.  

Today, Tom is an investor and co-founder in LeadSmart Technologies, is the author of the best selling book The Revenue Zone and also serves as a trusted advisor to companies and investment firms that are looking to leverage technology-based solutions to improve their marketing, reach new qualified prospects and achieve predictable revenue growth.   

Tom graduated from University of California, Santa Barbara with a degree in Computer Science in 1986 and currently resides in Santa Barbara with his wife Lorin.

Brandon Lee

Brandon Lee has over 20 years experience helping B2B sales teams unstick their pipeline so business owners and leaders can have confidence in their forecasts.

Brandon started his career in sales and then started his first company leading sales and marketing efforts resulting in a successful exit. Today, Brandon is the co-founder of Fist Bumps and provides consulting and coaching to businesses looking to successfully leverage social selling.

Brandon currently resides in Atlanta, GA with his wife Meghan and 5 kids.



Carson Heady

Carson Heady is a longtime student of sales and his passion lies in helping others succeed and achieve their goals.   

Currently Carson serves as a Managing Director at Microsoft and is recognized as the #1 social seller at Microsoft having used social selling strategies and techniques to close $100's of millions of sales. 

Carson is also the author of the best selling book Salesman on Fire and is a top sales influencer on LinkedIn. 

Carson currently resides with his family in St. Louis, MI.