The Leading Live Show and Podcast for Modern B2B Sellers!

Mastering Modern Selling focuses on the modern B2B sales strategies that matter for your business including:

  • Social Selling Strategies
  • LinkedIn Strategies
  • How to Measure Impact
  • Interviews with Industry Leaders
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Latest Episodes

MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione
May 22, 2024x
87
00:37:1625.63 MB

MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione

In this episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Vince Menzione, founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft.Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get r...

MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking
May 16, 2024x
86
00:58:3640.28 MB

MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking

In an era where buyers meticulously avoid sales conversations, understanding the 'Anonymous Zone' becomes pivotal for sales teams. In this episode, Tom Burton and Brandon Lee dive into this challenging landscape, offering actionable insights on how to engage buyers who prefer to remain invisible unt...

MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez
May 09, 2024x
85
00:46:1531.8 MB

MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez

In this week's episode of "Mastering Modern Selling," Victoria Jiménez, an esteemed practitioner from the University of Texas at Dallas, shares her wealth of experience and insights from the sales program with Hosts Tom Burton and Carson V. Heady.Here are five pivotal points from the discussion:Inte...

MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson
May 02, 2024x
84
00:54:3337.5 MB

MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson

In the latest episode of 'Mastering Modern Selling,' we had the pleasure of hosting Matt Watson, the dynamic founder and CEO of Full Scale. This discussion is a treasure trove of practical insights on leveraging personal branding and modern selling strategies effectively.Key Insights from the Episod...

The Hosts...

Tom Burton

Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth.

 

Tom has also successfully built and exited multiple technology businesses.  

Today, Tom is an investor and co-founder in LeadSmart Technologies, is the author of the best selling book The Revenue Zone and also serves as a trusted advisor to companies and investment firms that are looking to leverage technology-based solutions to improve their marketing, reach new qualified prospects and achieve predictable revenue growth.   

Tom graduated from University of California, Santa Barbara with a degree in Computer Science in 1986 and currently resides in Santa Barbara with his wife Lorin.

Brandon Lee

Brandon Lee has over 20 years experience helping B2B sales teams unstick their pipeline so business owners and leaders can have confidence in their forecasts.

Brandon started his career in sales and then started his first company leading sales and marketing efforts resulting in a successful exit. Today, Brandon is the co-founder of Fist Bumps and provides consulting and coaching to businesses looking to successfully leverage social selling.

Brandon currently resides in Atlanta, GA with his wife Meghan and 5 kids.



Carson Heady

Carson Heady is a longtime student of sales and his passion lies in helping others succeed and achieve their goals.   

Currently Carson serves as a Managing Director at Microsoft and is recognized as the #1 social seller at Microsoft having used social selling strategies and techniques to close $100's of millions of sales. 

Carson is also the author of the best selling book Salesman on Fire and is a top sales influencer on LinkedIn. 

Carson currently resides with his family in St. Louis, MI.