Episodes

MMS #95 - Authentic Sales Strategies: Bridging Passion and Purpose with Liz Wendling
July 18, 2024x
95
01:01:2042.15 MB

MMS #95 - Authentic Sales Strategies: Bridging Passion and Purpose with Liz Wendling

In Episode #95 of Mastering Modern Selling, Liz Wendling joins us to share her insights on authentic sales strategies. With a background spanning 30 years in sales, Liz offers a unique perspective on connecting with potential clients by treating them as humans rather than mere sales targets.Key Take...

MMS #94 - Transforming Sales Leadership: From Managers to World-Class Coaches with Keith Rosen
July 11, 2024x
94
01:10:1148.23 MB

MMS #94 - Transforming Sales Leadership: From Managers to World-Class Coaches with Keith Rosen

Dive into the latest episode of Mastering Modern Selling, featuring renowned sales leadership expert, Keith Rosen. This episode unpacks the essentials of effective sales coaching and the transformation of top sales performers into exceptional leaders.The Allure and Reality of Sales ManagementKeith R...

MMS #93 - Why Personal Branding Matters: Lessons from the First Six Months of 2024
July 04, 2024x
93
01:04:2644.28 MB

MMS #93 - Why Personal Branding Matters: Lessons from the First Six Months of 2024

In this episode of Mastering Modern Selling, hosts Brandon Lee, Carson Heady, and Tom Burton dive into the importance of personal branding, reflecting on the lessons learned from the first half of 2024. They explore the strategies and benefits of building a strong personal brand in today's competiti...

MMS #92 - Crafting Connections Using Humor: B2B Transformation with Jon Selig
June 27, 2024x
92
01:00:4541.75 MB

MMS #92 - Crafting Connections Using Humor: B2B Transformation with Jon Selig

In the latest episode of Mastering Modern Selling, our hosts had an engaging discussion with Jon Selig, a seasoned sales professional and stand-up comedian, about the transformative power of humor in sales. This episode dives deep into how salespeople can break through the noise with memorable and i...

MMS #91 - Unlocking Curiosity: Leadership and Culture with Carl Lubbe
June 20, 2024x
91
01:06:1445.52 MB

MMS #91 - Unlocking Curiosity: Leadership and Culture with Carl Lubbe

Welcome to Episode 91 of Mastering Modern Selling! We had the pleasure of hosting Carl Lubbe, a renowned curiosity coach. Carl brings a wealth of experience and unique perspectives on sales leadership and the power of curiosity in driving sales success. This episode is packed with insightful and tra...

MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClelland
June 13, 2024x
90
00:54:4737.66 MB

MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClelland

In this episode of Mastering Modern Selling, special guest Bernadette McClellan shares her wisdom on transforming sales strategies to better align with today's buyer expectations. Drawing from her extensive experience and her latest book, "The Shift and Disrupt: Stop Selling Widgets, Start Selling W...

MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill Kirst
June 06, 2024x
89
01:02:3643.03 MB

MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill Kirst

In episode 89 of Mastering Modern Selling, hosts Tom, Brandon, and guest host Kristie Jones, engage in a riveting conversation with Bill Kirst, a renowned change management expert. The discussion dives deep into the transformative potential of AI in sales and the critical role of empathy and effecti...

MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones
May 30, 2024x
88
00:59:4841.1 MB

MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones

In the latest episode of Mastering Modern Selling, Brandon Lee and Tom Burton welcome back Kristie Jones, a seasoned consultant specializing in helping early-stage startups and privately-owned companies.Kristie's expertise in sales processes, hiring, and career strategy shines through as she shares ...

MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione
May 22, 2024x
87
00:37:1625.63 MB

MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione

In this episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Vince Menzione, founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft.Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get r...