Season 1

MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClelland
June 13, 2024x
90
00:54:4737.66 MB

MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClelland

In this episode of Mastering Modern Selling, special guest Bernadette McClellan shares her wisdom on transforming sales strategies to better align with today's buyer expectations. Drawing from her extensive experience and her latest book, "The Shift and Disrupt: Stop Selling Widgets, Start Selling W...

MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill Kirst
June 06, 2024x
89
01:02:3643.03 MB

MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill Kirst

In episode 89 of Mastering Modern Selling, hosts Tom, Brandon, and guest host Kristie Jones, engage in a riveting conversation with Bill Kirst, a renowned change management expert. The discussion dives deep into the transformative potential of AI in sales and the critical role of empathy and effecti...

MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones
May 30, 2024x
88
00:59:4841.1 MB

MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones

In the latest episode of Mastering Modern Selling, Brandon Lee and Tom Burton welcome back Kristie Jones, a seasoned consultant specializing in helping early-stage startups and privately-owned companies.Kristie's expertise in sales processes, hiring, and career strategy shines through as she shares ...

MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione
May 22, 2024x
87
00:37:1625.63 MB

MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione

In this episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Vince Menzione, founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft.Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get r...

MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking
May 16, 2024x
86
00:58:3640.28 MB

MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking

In an era where buyers meticulously avoid sales conversations, understanding the 'Anonymous Zone' becomes pivotal for sales teams. In this episode, Tom Burton and Brandon Lee dive into this challenging landscape, offering actionable insights on how to engage buyers who prefer to remain invisible unt...

MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez
May 09, 2024x
85
00:46:1531.8 MB

MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez

In this week's episode of "Mastering Modern Selling," Victoria Jiménez, an esteemed practitioner from the University of Texas at Dallas, shares her wealth of experience and insights from the sales program with Hosts Tom Burton and Carson V. Heady.Here are five pivotal points from the discussion:Inte...

MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson
May 02, 2024x
84
00:54:3337.5 MB

MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson

In the latest episode of 'Mastering Modern Selling,' we had the pleasure of hosting Matt Watson, the dynamic founder and CEO of Full Scale. This discussion is a treasure trove of practical insights on leveraging personal branding and modern selling strategies effectively.Key Insights from the Episod...

MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David Priemer
April 25, 2024x
83
01:04:5744.64 MB

MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David Priemer

In this engaging episode of Mastering Modern Selling, we had the pleasure of hosting David Priemer, a seasoned sales strategist known for his contrarian approach to modern sales practices. David shared profound insights and strategies to reimagine and revitalize sales processes, emphasizing a journe...

MMS #82 - How CMOs Can Elevate CEO Personal Brands with MJ Smith
April 18, 2024x
82
00:51:1035.17 MB

MMS #82 - How CMOs Can Elevate CEO Personal Brands with MJ Smith

In this episode of Mastering Modern Selling, our special guest, MJ Smith, a seasoned B2B marketing leader with extensive experience in the industrial sector, shared invaluable insights that are shaping the future of sales and marketing. Below are the five key takeaways from our enlightening discussi...

MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities
April 12, 2024x
81
00:54:3637.54 MB

MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities

In an enlightening episode of Mastering Modern Selling, Samantha McKenna, CEO of #SamSales Consulting, brings her vibrant energy and unmatched expertise to the table.As a veteran in enterprise sales with a rich background including leading roles at major corporations like LinkedIn, McKenna offers a ...