SS2.0 - #52: How to 3X your LinkedIn Response Rate in 30 Days with Mandy McEwen

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Speaker 1: Welcome to Social Selling 2.0 Live Show and

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Podcast, where each week, we explore the future of B2B sales.

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Social has changed the B2B and professional services landscape

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forever.

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Capturing and keeping buyer attention has never been more

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challenging.

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Our mission is to help you discover new strategies, new

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technologies, new go-to-market systems and stay up-to-date with

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what is working now in B2B sales.

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Your hosts are Carson Hedy, the number one social seller at

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Microsoft, tom Burton, a best-selling author and B2B

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sales specialist, and Brandon Lee, an entrepreneur with

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multiple seven and eight figure exits and a leading voice in

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LinkedIn social selling.

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Brandon and Tom also leads Social Selling 2.0 Solutions,

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which offers turnkey consulting, coaching and training to B2B

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sales leaders.

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Now let's start the show.

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Speaker 2: Everyone, welcome episode number 53.

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Is it 53, brandon, or 52?

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Am I getting ahead of myself, I think?

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Speaker 3: it might be 52.

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Speaker 4: It's 52.

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Speaker 2: Well, it's 50-something, it's 50-something

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on social selling.

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Speaker 4: We can't remember things, so it all works out.

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Speaker 2: Right, Mandy.

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What number is this?

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You probably know.

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Speaker 3: I know right.

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Speaker 2: Exactly 53.

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Speaker 3: It is 53.

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Speaker 4: 53.

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There we go.

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Carson looks very different today, a big upgrade for Carson.

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Speaker 2: Yes, welcome, mandy.

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Thank you for filling it, and what you're not filling in for

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Carson, you're just going to have to make up for Carson.

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Here I am in a truck stop in Syracuse, new York, outside of

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Syracuse, new York.

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Mandy, where are you?

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Speaker 3: I am in Crete, Greece , on an island.

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Speaker 2: Okay, I think that wins.

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Brandon, would you like to try and compete with that?

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Speaker 4: No, not at all.

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I'm not even going to attempt it.

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Speaker 2: All right.

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Well, we have Butch in Atlanta too, so welcome Butch.

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If you're on, let us know where you are.

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We'll see how many states or countries we can cover here

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today.

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Speaker 4: Let's see who's closest to Mandy geographically

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today.

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Speaker 3: Yes, that'd be fun.

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Speaker 2: Yes, I'm pretty far out here, or if you're driving

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yes, or if you're driving in Buckeys.

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Speaker 3: Buckeys.

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Yeah, are you at Buckeys, tom?

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I don't know if Syracuse, do Syracuse have Buckeys I?

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Don't know, I don't know.

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Speaker 4: I was at Texas.

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I will be at a Buckeys on Saturday as we drive to

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Birmingham to visit our daughter for family weekend.

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Speaker 3: This other thing I love Buckeys.

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It's the best.

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Speaker 2: Is that a truck stop?

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Speaker 4: Oh no, it's not a truck stop, it's an experience.

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Speaker 3: It's an experience.

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Yeah, it's something like you've never seen before at a

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truck stop.

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Speaker 2: Okay, this place is not an experience.

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This place that I'm at is not an experience, so it is not

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Buckeys and we have Ken from Canada.

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Welcome.

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Speaker 3: And.

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Speaker 2: Oh yeah.

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Speaker 3: That's true, it is spelled Buckeys, buckeys.

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Right, I was spelling it wrong too when I first went.

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It's okay, tom, you don't even know You're missing out.

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Speaker 2: I know.

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I know I'm in search of Buckeys now.

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All right, let's get started.

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Mandy, welcome.

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Tell us a little bit about yourself and your background and

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how you got involved and linked in and what you do.

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Speaker 3: Yeah, Thanks so much for having me both of you, I'm

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excited to be here.

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So I have been doing this for a very long time.

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I started my agency Mod for Marketing back in 2010 and kind

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of fell into the LinkedIn game, probably 2015-ish, and I was

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using it to get clients for my agency.

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And then I started telling other people about how I was

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getting clients and then they were landing clients Like, oh my

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God, whatever you told me, Mandy, I just landed 15

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appointments in one week and this was like 2016,.

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You know they're like you should make a course on this.

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So I did.

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In 2017, I had a couple of LinkedIn courses for agency

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owners and consultants that did really well, had mastermind

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groups, and then fast forward to 2021.

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We were already kind of doing this for clients and I saw a

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massive need for this post-COVID and I was like why don't we

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create another, a separate brand , to focus solely on LinkedIn

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for companies, so we're not getting confused with our social

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media and organic marketing agency, ModGirl?

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So I created Luminetics in 2021 .

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And now we help sales and executive teams succeed on

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LinkedIn with training, some done for you, profile content,

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content, et cetera, and really our whole goal is to help teams

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kick ass and build personal brands on LinkedIn that drive

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revenue for their companies.

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Speaker 2: And are you mostly B2B or B2C, or small business or

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all over?

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Speaker 3: It's usually mid-sized B2B, but we even have

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some luxury real estate clients that use LinkedIn to connect

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with executives, to land, you know, to sell multi-million

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dollar homes to them, right?

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But it's primarily B2B, saas and usually like mid-market

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enterprise.

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Speaker 2: Good, you're in the right place, excellent.

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Speaker 3: But it's, you know, mainly tech teams with, at least

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you know, five minimum, 10 minimum sales SDRs, bdrs.

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Speaker 4: Right, right.

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We have the right moment to talk to our audience today.

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Speaker 2: Yes, we definitely do .

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So we're gonna get into a lot of things on personal brand and,

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obviously, what we talked about how to 3X LinkedIn engagement

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in 30 days.

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But as we start, Mandy, there was something on your website

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that really intrigued me and I thought it was really

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interesting was a term you used humanized content marketing.

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So talk to us a little bit about what that is and how that

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kind of fits into what you do and LinkedIn and everything else

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.

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Speaker 3: Yeah.

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So we live in an age where we are all striving for human

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connection and business.

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We are not doing business with logos, we're doing business with

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people.

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So it is really important that everything you do has a

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humanized elements.

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I don't know about you guys, but if you see boring corporate

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LinkedIn posts that are linking to white papers or webinars and

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they're just using the same jargon over and over again, it

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doesn't really resonate right.

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So what we like to do is help companies and individuals from

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teams leverage storytelling, leverage their own experiences.

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You can even do this at the corporate level, but it's really

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getting the humans behind your content.

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So leveraging more of your team members so even if it's from

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getting them on camera or getting your customers involved

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with creating content, making case studies is like the bare

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minimum of this.

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But even storytelling from a customer perspective,

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storytelling from your company culture and what it's like to

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work there.

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And then, of course, when you're an individual either in

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an executive role, sales role, et cetera you need to be sharing

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content that humanizes you as a professional and lets people

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know who you are as a human being and not just a bunch of

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business jargon.

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So this goes both for the company side and the individual

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side as well.

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It's really just resonating with people in a way that

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actually works, instead of just posting a bunch of boring stuff

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that doesn't resonate really.

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Speaker 2: You know, Brandon, I know you have a thought on this,

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but before you jump in, I have a question.

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Mandy, we hear a lot Well God, but Facebook or LinkedIn is not

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Facebook.

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Right, we shouldn't be putting you know personal staff and

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things like that on LinkedIn.

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What's, what's your take on that, when people tell you that,

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yeah, I mean it shouldn't.

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Speaker 3: It isn't into Instagram, it isn't Facebook.

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I don't care what you ate for breakfast, right, that's not

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what LinkedIn is for.

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But again, we are human beings that are doing business with

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other human beings, and so you don't have to get personal if

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you don't want to.

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But if you don't, then you need to show your personality when

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you're posting valuable business posts.

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So I'm not.

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This is all comfort level.

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I have some people crushing it that have never shown anything

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about their personal life at all , but they show their

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personality when they're talking about certain things.

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They leverage storytelling, and so that's what.

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That's what really stands out.

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So, and and I was just on right before here in another Session

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where I gave like an 80 20 rule right, like 20% could be

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personal content, 80% could be business, right, or.

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But you can think of it as like , if you're posting four times a

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week, maybe make one of them more personal.

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But even when I do personal posts, I'm tying it to something

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inspirational or motivational.

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I'm not just posting a selfie or posting a picture of the sea

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that I'm looking out at right now Like there's something with

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it, and you can always apply some sort of Tips, whether it's

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business related or not, it could be life related to

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anything that you post personal.

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So this is not Instagram, it's not Facebook, but you can still

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be a human being on LinkedIn.

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Speaker 4: Yeah, I love hearing that we, we, we talk about a lot

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and some of the questions I get I'd love to hear your take on.

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It is and you explained it a little bit there but why is

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adding our personality or adding a little bit of personal

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discovery or personal Information about ourselves?

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Why is that so?

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Speaker 3: important Because you're gonna look like everyone

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else if you don't.

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That's the easiest answer I have.

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It is so competitive.

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This, like any, any Anything that you're in right now, the

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landscape that you're in, really most industries are uber

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competitive and you are competing against of a bunch of

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people, whether you're trying to get a job, or whether you're in

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sales, whether you're a founder , which you're still kind of in

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sales, you're up against a lot of competition.

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So the more that you're letting people know who you are as a

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human and showing your personality, the more you're

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gonna attract People that are like that and that resonate with

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you and like your energy.

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Like this is all.

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This is all about energy, right , and so when we are boring and

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no one knows who we are as a human being, we're gonna look

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like everyone else and we're not gonna increase our chances of

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landing that job, landing that opportunity right like at the

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core.

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That's what it is.

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Speaker 4: Yeah, I like that and you helping people understand.

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At the core, it is a human heart connecting with the human

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heart, and I know we're not supposed to talk about hearts

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and feelings and all that and linked in which is total

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bullshit.

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Right, we talk about it because it's important, yes, but it's

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we've got to put ourselves out there and let other human beings

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, other human hearts, find something to connect with us.

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And, as I like to say, if we only lead with our title, we're

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only giving them our title and our boring work spiel to connect

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with.

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And that doesn't happen.

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And For anybody that is, you know, second guessing this, I

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ask what's the percentage of conversations you have with

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customers when you're at dinner?

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How much is personal and how much is business?

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Or over a cup of coffee or at a networking event having a drink

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?

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Just look at that and you can clearly see that it's through

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the personal Discovery and conversations that we connect,

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we bond, and then opportunities not only happen, but they happen

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more and they accelerate once that bond is connected.

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Yeah, thanks for sharing all that.

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Speaker 2: I wanted to touch on a couple of the comments.

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Here is Andrew was saying you know you want to build rapport

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right, and the only way to build rapport to your point Mandy is

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rising above the crowd because otherwise you're not going to

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build anything other than create noise along the way.

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And I don't know.

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Captain Kirk here seems to think that Brandon is anything

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but boring.

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But so that's a thumbs up for Brandon today and Going for me.

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And he said he thresh and he freshened his breath before

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logging in today.

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Speaker 4: All right, captain's on the captain's on the deck,

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he's on the, he's on the roll today, yeah, so let's talk a bit

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about personal brand.

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Speaker 2: You know, I think this ties into this, because I

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think this is another question we get a lot is why is it

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important to have a personal brand online?

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Or even is it important to have a personal brand online?

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I have to say we're getting more and more questions about it

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.

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But yeah, go ahead, brandon.

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Well, I'd say, and Mandy, what, when you answer that, what

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exactly is?

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Speaker 4: a personal brand.

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I think there's still a lot of confusion About what we mean,

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and could you kind of define that in a concise way to help

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people understand it?

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Speaker 3: So first of all, I hate to break it to you, but

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every single person has a personal brand, like if you are

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on the internet, you have a personal brand period and your

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personal brand is your social media and in the B2B world, your

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personal brand is your personal brand and in the B2B world,

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your personal brand is the home of your linked in profile.

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So, whether you want one or not , you have a personal brand.

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So you need to start owning it, otherwise it's just gonna sit

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there and do nothing for you.

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So you know.

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Back up, like your question originally, tom is like do you

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need a personal brand?

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Like?

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You don't have a choice.

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You already have one.

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You know.

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Whether you are doing anything about it or not is irrelevant.

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You have one, so it's in your best interest to actually pay

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attention to it.

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And to answer your question, brandon, I like to think of a

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personal brand as the intersection between your why

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you're what and your how.

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So you know why are you doing what you're doing, like, how are

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you doing it and what do you do Right?

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So you're doing these things, how are you doing it differently

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and why do you do it?

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Why are you passionate about that?

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And that's your personal brand and you can easily Portray all

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of those on your linked in profile, and so it's the

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intersection of those things that makes you who you are and

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why you do what you do as a professional, and then you you

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need to optimize your linked in profile to portray those things

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that I just mentioned.

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I love that.

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My favorite quotes personal brand is when you're being

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talked about and you are not in the room.

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Speaker 4: Yeah, is that?

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Was that a Jeff Bezos quote?

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Speaker 3: I think that is Amazon homie.

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Yeah, I'm pretty sure he's the one that said that.

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Speaker 4: Yeah that's good.

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Speaker 2: So let's talk about the why.

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I think that's awesome, the intersection of what you're

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talking about.

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Do you see that, the why, that it's really important when

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people are kind of looking at this for themselves, that

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they're looking at that why first, or does that take any

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precedence over the other two?

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Or do I need to look at all three of those the why, the what

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and the how?

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Speaker 3: You know kind of yeah , I mean, simon Snack always

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says lead with why right, of course.

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So I mean, it's gonna help if you understand that and you have

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clarity on why you do what you do and like, what fires you up

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to Actually wake up and do what you do every day, hoping that

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you do actually enjoy what your profession is, and if not, I

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hope that you're working to change that.

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So, yeah, I think it's important to to lead with that.

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But all of them are important, right, but when you lead with

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that, everything else is gonna come together, like they're

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gonna know what you do and they're gonna know how you're

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different from your why you know .

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So your why is going to differentiate you with the what

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and the how.

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So, yeah, I think they're all important, but you know,

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obviously you need to to have clarity on those things, and

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then you need to let people know .

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And even if you have clarity on those things, that doesn't

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matter if no one knows it, so like you can have it up here,

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but if you're not letting the world know those things, and

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it's kind of pointless, and so that's a whole.

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Other topic of conversation Is like, how do we let people know

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those?

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And that's where your profile comes into play.

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That's where your content comes into play.

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That's where conversations behind the scenes come into play

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.

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Speaker 2: So there's a lot of different elements here to let

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people or the world know that this is what you do and why you

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do it so when you're working with a client and let's say

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they've worked out their personal brand, the what, the

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why and the how, and you've updated their profile, do you

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work with them on their content strategy then to align with that

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?

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Or how do you think about your content strategy and even maybe

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your commenting strategy, right, not just your, your, your

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posting, but how you comment and how you engage and how you

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interact?

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Speaker 3: Yeah, definitely, I mean it all.

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It all kind of goes hand in hand, right.

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But you know, backing up, before you even start thinking

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about content, you need to start thinking about your network,

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you know.

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So when I'm training teams, contents actually the last one

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I'm training sales teams is different.

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When we're working with marketing, right, but what an

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executives.

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But when I'm training sales team specifically, the content

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is the last thing that we talk about, because I want to make

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sure that they're nailing down their, their copy on their

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profile and that they understand how to build real relationships

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on LinkedIn, because when you do that and you engage with

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people, you're leaving comments, you're building relationships,

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you're adding connections.

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Every single day, the content ideas become easier and easier

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because you're having conversations, you're seeing

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what's happening online, you're you're following certain people

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that are giving you inspiration that you can then take and make

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your own post from right.

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So there's so many elements that come into play here before

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you even get to the content.

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When you are in that now, when it's just marketing or it's

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executives, you know that's a whole other ball game.

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When it comes to the content strategy and yes, that is when

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we're working with what is important to them, what is their

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expertise?

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What do they want to be known for?

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So that's a big thing with personal brain is like what is

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what do you want to be known for ?

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So if you're a marketer, great you're a marketer, but there's

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lots of sub marketing niches, right, like I'm a marketer and I

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know lots of things.

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I know SEO and social media and PR like.

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I content marketing, like I've done a lot in my 15 plus year

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career as a marketer, but what I want to be known for now is

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what I'm doing on the LinkedIn front and personal branding

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front as a social seller right.

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So you need to get really specific on what you want people

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to know you for, because we have all, everyone has a job

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title and we're in a certain industry.

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But you have to drill down and like what do you really want to

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be known for and that's what you need to build your content

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around.

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Speaker 2: That's great, and I love what you're saying about

00:17:30
thinking about the network first , and even in Brandon, obviously

00:17:35
, you talk a lot about this is Comedy.

00:17:38
Is comedy is like listening right rather than coming out and

00:17:40
saying here I am, look at me, you're building a network,

00:17:43
you're building the relationship here, as Andrew said.

00:17:45
You're building a community here on things as well, and then

00:17:49
you're working out what's the best way to actually Then figure

00:17:54
out how you communicate.

00:17:55
Am I getting that right?

00:17:56
Speaker 3: That's 100% accurate, and I was the session I was

00:17:58
just on.

00:17:58
I was telling people like For those of you who aren't super

00:18:02
comfortable posting right now, just get in the habit of

00:18:05
commenting.

00:18:05
Leave five comments a day.

00:18:07
Leave five meaningful comments a day on prospects.

00:18:09
Post, industry leaders, post if you're getting a job, maybe the

00:18:11
companies, that people at work for those companies.

00:18:12
Get in the habit of leaving comments, because then that's

00:18:17
going to warm you up for making your own content and what you

00:18:19
can do is you can take all those comments that you leave.

00:18:21
You can copy and paste them into a word doc or a Google doc

00:18:25
and then, when you're ready to post content, go back, look at

00:18:27
your comments and then, voila, all you have to do is copy and

00:18:30
paste one of your great comments , add a little bit more to it

00:18:33
and, bam, you have a post.

00:18:35
Because the way our brains work, it's easier for us, as humans,

00:18:38
to respond to someone else than it is for us to come up with our

00:18:41
own content.

00:18:42
So when you're getting the habit of posting consistently

00:18:44
and commenting on people's posts , it just makes your life so

00:18:47
much easier when it comes to posting your own content to not

00:18:49
to mention you're going to open up, multiple you know people to

00:18:53
see you visibility, other goodwill with LinkedIn people,

00:18:56
not to mention, when you're posting content, the people that

00:18:58
you're leaving comments on they're most likely to also

00:19:01
reciprocate.

00:19:02
It's this is how we work as human beings, like the law of

00:19:04
reciprocation.

00:19:05
Like you scratch my back, I scratch yours right.

00:19:06
So that's how it works.

00:19:08
We build community, we help each other out, so there's so

00:19:11
many benefits of commenting on a consistent basis.

00:19:14
Speaker 4: Mandy, how do you, how do you answer the question

00:19:16
when and I'm sure this has never happened to you, but you know

00:19:19
be to be sales people that you're working with them,

00:19:22
coaching them to comment, that they get on their computer, they

00:19:26
get their hands on their keyboard and they go.

00:19:27
I don't know what to say.

00:19:30
Speaker 3: Yeah.

00:19:30
Speaker 4: It never happens, right Never.

00:19:32
Speaker 3: Never, never, heard that one more.

00:19:34
The basic like.

00:19:36
Here's a couple of tips.

00:19:37
At a bare minimum, you can literally copy and paste a

00:19:41
sentence that resonated with you most Literally.

00:19:43
Copy and paste it, put it into the comment and be like yes,

00:19:47
right on, totally agree with that.

00:19:48
Like that's at bare minimum.

00:19:49
You could also recap what they said.

00:19:52
So, in your own words, recap what the post just said.

00:19:55
You can also ask a question right related to the post.

00:19:59
Like there are a million ways where you don't have to use your

00:20:01
brain that much to actually leave a meaningful comment.

00:20:04
You know so, if you're having a moment, then there's also AI

00:20:09
tools.

00:20:09
You can literally copy someone's post into chat GPT and

00:20:13
say write a three, a meaningful , three sentence comments

00:20:17
response to this post and see what chat GPT spits out and then

00:20:21
tweak it and make it your own in your own language.

00:20:24
And then, bam, you have comment .

00:20:25
There's plugins that do this too.

00:20:26
Like AI is your friend when you can't think you know.

00:20:30
So use AI, yeah.

00:20:33
Speaker 4: And that's in use AI everybody.

00:20:36
But don't use AI without editing it.

00:20:38
Speaker 3: Yeah, no.

00:20:41
Speaker 4: Use it to get started Because, like what you said

00:20:43
earlier is, a lot of times it's easier to create from other

00:20:48
people's content because we're not creating from scratch, and

00:20:53
that's how I find that AI is really good.

00:20:55
It's a great way to get started .

00:20:57
Give you you know, throw some paint on the canvas and then let

00:21:00
you move it around and set a staring at a blank canvas.

00:21:04
Speaker 3: Exactly.

00:21:04
Yeah, Please don't ever.

00:21:05
It is so obvious and I get probably every post that I make

00:21:09
now has very obvious at least one chat GPT comment and it is

00:21:13
so obvious.

00:21:15
Speaker 4: What do you do with it?

00:21:16
So we have these conversations like should we start calling

00:21:18
people out on it?

00:21:19
Do we ignore it?

00:21:21
What do we do?

00:21:22
Speaker 3: I think because now I'm just like me and my team,

00:21:24
we're just like liking it and like that's it, or maybe we

00:21:27
won't even at all.

00:21:27
If it's really bad, we'll just ignore it.

00:21:29
But I haven't called anyone out yet because I don't know.

00:21:31
I don't want to really be that girl right now you know, like I

00:21:34
got your fish to fry than like calling people out for cheating

00:21:38
with chat GPT.

00:21:39
I don't know.

00:21:39
What do you guys think?

00:21:41
Speaker 4: You know I have on a few that were very obvious.

00:21:43
I've asked the question and I preface it with just out of

00:21:47
curiosity Was this AI created?

00:21:51
But what I found is nobody ever responds.

00:21:55
Speaker 3: Of course they don't Right.

00:21:57
Speaker 4: But what it tells me is they're using some sort of a

00:22:00
commenting tool with some automation, and their concept is

00:22:04
speed, not engagement, and they're not in it for the human

00:22:08
to human communication.

00:22:10
They're in it just to, you know , spray their, spray, their

00:22:13
stuff as wide as they can which is like so counterintuitive,

00:22:17
like it actually does more harm than good.

00:22:20
Speaker 3: You know, it's so obvious.

00:22:22
And if you're not like genuinely building relationships

00:22:24
and leaving meaningful comments and having dialogue with people

00:22:27
, like in real time, then it's completely.

00:22:29
You're wasting your time for one and you're making yourself

00:22:31
look like a fool for two.

00:22:33
Speaker 4: Yeah, so that makes me think of another question for

00:22:36
you, mandy.

00:22:36
Maybe you have somebody that comes to you.

00:22:40
They're interested in your services and they say well, how

00:22:43
is this different?

00:22:44
Or how would you compare it to the automation tools that send

00:22:48
out the call connection request with you know sequencing direct

00:22:52
messages.

00:22:52
How do you coach people or answer that question?

00:22:57
Speaker 3: So back in the day, when I first started out in

00:23:01
LinkedIn 2016, I 100% was testing out automated tools.

00:23:06
Speaker 1: It was the wild wild west.

00:23:07
Speaker 3: People didn't know.

00:23:08
You had no clue that it was automated.

00:23:10
Now, first of all, it's against LinkedIn's TOS, right, I'm not,

00:23:14
like I will admit like I 100% back in the day, use them

00:23:18
because why not?

00:23:19
Everyone else was testing them out, right, but I haven't in

00:23:21
years.

00:23:22
And it's so obvious, not to mention it's so noisy now, that

00:23:25
you have to stand out.

00:23:27
Right, this is all about standing out and making yourself

00:23:29
, differentiating yourself from the crowd.

00:23:31
So when you take two seconds like do you know how many people

00:23:34
that I've connected with on a deep level that we're not really

00:23:37
good friends with Maybe I've done business deals with because

00:23:39
I took two minutes out of my day to look at their profile,

00:23:43
engage their content and leave a meaningful connection request,

00:23:46
you can't do that with AI, right ?

00:23:47
It's very.

00:23:48
If you're just sending a blank request like hey, tom.

00:23:51
Like hey first name, it's going to send to Tom.

00:23:53
Hey first name is going to send to Brandon.

00:23:54
Came across your profile today.

00:23:55
See that you're a leader, would love to connect.

00:23:58
Like that's so generic and it doesn't stand out.

00:24:00
But when you take two seconds to call out the podcast episode

00:24:04
that you just had with Mandy McEwen and how it was insightful

00:24:07
and how much you learned?

00:24:08
Guess what you know.

00:24:10
That's not AI, and nine times out of 10, y'all are going to

00:24:12
accept that connection request right yeah.

00:24:16
Speaker 4: Plus, if we go back to you know the Bible of human

00:24:20
engagement, here you're hitting the dopamine.

00:24:25
The serotonin are getting kicked in because we people love

00:24:30
to be listened to and when we comment I believe commenting is

00:24:35
the digital equivalent of listening they don't know that

00:24:39
we've read their content, unless we comment.

00:24:42
Speaker 3: Yeah, and then you mentioned that in the connection

00:24:43
request.

00:24:44
I love the post that you just had yesterday about X, Y and Z.

00:24:47
You're stroking their ego.

00:24:48
You're making them realize that you actually read it.

00:24:50
You're a human being, You're not a bot.

00:24:52
I mean, there's so many advantages to taking two minutes

00:24:55
out of your day to do this versus automation.

00:24:57
And so what happens to when you're using automation and

00:25:01
you're only going to get a small person to be able to accept

00:25:03
that right?

00:25:03
So let's say you had three bad ass prospects in that automation

00:25:07
sequence and they are really sharp and they know it was

00:25:10
automated and they don't accept your connection request.

00:25:12
Well, guess what?

00:25:13
You probably completely lost out on that.

00:25:15
Or if you would have done it personally, you could have

00:25:18
landed them as clients because you took an extra you know what

00:25:21
I mean Two minutes to stick to them.

00:25:23
So like it just doesn't work that way anymore with automation

00:25:26
.

00:25:27
Speaker 4: Yeah, it reminds me when Tom Anthony and Irina was

00:25:30
on our show and he said something that a lot of people

00:25:33
kind of stopped.

00:25:33
I'm like, oh, he said I would rather be effective than

00:25:39
efficient.

00:25:39
Right, let's, let's use our time to be more effective, and

00:25:46
then we don't have to worry so much about how fast are we

00:25:49
getting stuff done.

00:25:50
And I believe that speed is the biggest challenge for people,

00:25:56
and one of the mindsets that we talk about for modern sellers is

00:25:59
go slow to move fast, and that's what we're talking about

00:26:04
Be efficient and when you, when you take time to engage with

00:26:08
people, to be authentic, to, as Mandy says, take two seconds to

00:26:12
read it and write something personal, first of all, for

00:26:17
everybody, it doesn't happen overnight.

00:26:19
It doesn't mean that every single person you customize

00:26:22
something to is going to go oh my gosh, here's my wallet, where

00:26:25
do I buy?

00:26:25
Like it just doesn't work that way.

00:26:27
But get into the groove of it and all of a sudden you start I

00:26:31
mean, mandy, that's the way you and I got connected.

00:26:34
I, I mean in full disclosure I wanted to meet Mandy, so I

00:26:39
started commenting on her stuff.

00:26:42
Speaker 2: And then I said I said did you use AI?

00:26:44
Did you use AI?

00:26:45
Did you put like a bunch of emojis in there from AI?

00:26:48
Speaker 4: I did.

00:26:50
Speaker 2: Yeah.

00:26:51
Speaker 4: But that's, that's the way I got connected to Mandy

00:26:54
and then we we chatted a little bit on post and then I sent her

00:26:59
messages and invited her beyond the show.

00:27:01
And here she is, all the way from Greece.

00:27:03
Speaker 3: Yeah, brandon was putting in the digital deposits

00:27:06
before he withdrew, right, Okay, Before you do the withdrawal,

00:27:11
Like this is what.

00:27:11
This is what one of my clients just said, right, so it's like

00:27:14
you you have to put in those digital deposits before you are

00:27:17
asking for anything.

00:27:18
You have to decide value and act like a real human being and

00:27:21
don't pretend like everyone else or or a bot, or you know, like

00:27:24
people know and it's very obvious in the same age like

00:27:28
who's actually doing it and is, and who's meaningful and taking

00:27:31
time and who isn't.

00:27:31
And unfortunately, there's so many people that are still

00:27:34
trying to shortcut it and they are using bots, they are using

00:27:37
AI, they're using automation or they're just blasting impersonal

00:27:40
emails or impersonal in-mails on LinkedIn and they're not

00:27:43
getting results.

00:27:44
And they wonder why, you know.

00:27:45
And so you do have to slow down a little bit, take a little bit

00:27:48
extra time, and when you do that, your results are going to

00:27:51
be through the roof compared to if you're just doing it the old

00:27:53
school way.

00:27:54
Speaker 4: Hey, mandy, could, would you mind?

00:27:56
Could you think of a?

00:27:57
A story we're all storytellers, right Of a customer that

00:28:02
experienced that aha moment in commenting and being more human

00:28:08
and social.

00:28:08
So I'll put you on the spot.

00:28:11
Speaker 3: No, it's all good.

00:28:12
I have a really good one I like to share.

00:28:13
It's super simple and short.

00:28:14
So I trained a team and one of the individuals took what she

00:28:19
learned and went out and she left one comment on an industry

00:28:23
influencers post.

00:28:24
She was one of the first ones to comment and by the end of the

00:28:27
day she had 400 new connection requests from one comment.

00:28:30
One comment, oh yeah.

00:28:34
Because, it was timing and it was a.

00:28:36
It was a lengthy, really well thought out comment.

00:28:40
Okay, it wasn't just two sentences, it was a long comment

00:28:43
that was very insightful and she added her own two cents to

00:28:46
it.

00:28:46
And this guy had lots and lots of followers and it was a timing

00:28:49
thing too.

00:28:49
She happened to be one of the first that commented and it was

00:28:52
a really, really good, well thought out comment.

00:28:54
That took her a little bit of time to do and she had 400

00:28:57
targeted connection requests from her specific industry by

00:29:01
the end of the day.

00:29:01
Speaker 4: Yeah, that's awesome.

00:29:02
That's a great story.

00:29:03
I know I'm not the guest, but let me add this story to it too,

00:29:07
because it just happened.

00:29:08
Last week was something I was Maybe I was working with, and

00:29:13
you know, v2b sales looked at a post that happened to be a post

00:29:17
from the company for one of his tier one targets and he did the.

00:29:22
I don't know what to do.

00:29:23
I don't know what to do.

00:29:25
And I said look, read it again, close your eyes and say it out

00:29:30
loud, or say it to yourself and then tell me where it resonates

00:29:34
with you.

00:29:34
And he said well, he started laughing after he did it and he

00:29:38
said well, it resonates with me on a personal side, not a

00:29:41
business side.

00:29:42
And I'm like, hold on, like you should be.

00:29:47
Oops, sorry, I'm gonna beat up my microphone.

00:29:49
You should be totally okay that you resonated on a personal.

00:29:55
What is it?

00:29:56
And it was a picture from the company's barbecue, like

00:29:59
employee event, and one of the pictures was a jumpy house.

00:30:03
And he said well, I got this memory when I was a kid and I

00:30:06
went to my dad's company picnic and they had the jumpy house and

00:30:09
I just remember the older kids were like sending us to the moon

00:30:13
, all those younger kids.

00:30:14
So I felt like I was going it and I said write that.

00:30:16
And he went in.

00:30:18
He's like feeling awkward and he writes it and like within 20,

00:30:22
25 minutes, something like that he pings me and he goes.

00:30:25
The CEO of the company commented on my comment and you

00:30:30
know something about that is one of the reasons why we do

00:30:32
company pickets, you know.

00:30:34
We wanna make sure the kids and the families are having fun too

00:30:37
.

00:30:37
Thanks for sharing your story.

00:30:39
Like dude, you are now digitally having conversations

00:30:43
with the CEO of one of your tier one targets, because you talked

00:30:48
about a jumpy house.

00:30:50
Speaker 3: Yes, exactly.

00:30:53
Speaker 4: Being a human being and we gotta remember there's

00:30:56
two paths.

00:30:57
You know, look at a post.

00:30:58
You can go straight down a business path, but you've got

00:31:01
that personal path and if you can go personal and then bring

00:31:05
it back to business, bonus extra points.

00:31:08
Speaker 3: Yeah, I mean you should always lead, like you

00:31:09
mentioned it earlier, brandon, you know like we are, we want to

00:31:13
connect with human beings on different levels and it's not

00:31:16
just about business, right?

00:31:17
So one of my good friends I connected with years ago and

00:31:21
he's you know, we're working together, et cetera and has

00:31:24
landed I've landed clients because of him.

00:31:26
I sent him a connection request and I lived in California for

00:31:29
10 years before I started my Nomad life and he was in Fort

00:31:32
Bragg with his dog and he posted a picture of him and his dog in

00:31:36
Fort Bragg and I just happened to be in the area too, in the

00:31:39
Mendocino area, and I was like you know, I sent him a

00:31:42
connection request, you know, and it literally just mentioned

00:31:44
like hey, first name, I saw you and Cooper, his dog's name.

00:31:48
We're just in, you know, fort Bragg.

00:31:50
I was also there with my dogs a couple of weeks ago.

00:31:52
It's so beautiful there, but happy to connect.

00:31:55
Nothing about business whatsoever.

00:31:56
He replies back wow, you're the MVP, you're the first person,

00:32:01
the last few thousand requests I've got.

00:32:03
That even took time to look at anything on my profile, you know

00:32:06
, and it had nothing to do about business at all.

00:32:09
So prime example, like everyone resonates with personal stories

00:32:14
.

00:32:14
We are humans, you know.

00:32:17
So I think we overthink that Like we forget about that

00:32:20
sometimes.

00:32:22
Speaker 4: I think we get in LinkedIn and we think about our

00:32:25
title and our company and we get so caught up and rigid into you

00:32:29
know we're this person in business, but we never do that

00:32:35
when we're at networking events or cocktail parties or dinner.

00:32:38
In fact, it's just the opposite .

00:32:41
We actually tend to go to personal as much as we can and

00:32:46
then know that business will come from it.

00:32:48
It's just kind of a mind blow that we can't seem to really

00:32:51
connect those dots.

00:32:52
I think that's one of my questions for you, mandy is what

00:32:57
are some of the best ways or how we?

00:32:58
You know we've got an audience of people and, tom, I know you

00:33:01
wanted to bring up some comments , but how do you help them get

00:33:07
to that place of embracing, understanding and even being

00:33:11
enthusiastic to teach me how to be more human on LinkedIn?

00:33:16
Speaker 3: Yeah, I mean, practice makes perfect, right?

00:33:18
Like practice and look at what other people are doing and use

00:33:22
their kind of formats to help you, right?

00:33:25
So, like most people, if you look at a lot of creators on

00:33:29
LinkedIn, aside from, like their personal stories and stuff,

00:33:32
like they're depending on their niche, they're all kind of

00:33:34
talking about the same thing.

00:33:36
It's just their own unique take on it, right?

00:33:38
So you don't have to reinvent the wheel.

00:33:41
You don't have to come up with, like OMG, content that no one's

00:33:44
ever heard before, some ground breaking tip that no one's ever

00:33:49
heard.

00:33:49
Like no one's really doing that , right?

00:33:51
So you just have to feel comfortable and sharing your own

00:33:54
experience and putting your own take on a tip or something.

00:33:58
But it comes with practice, you know.

00:34:00
So I always say, like, follow people who are really good at

00:34:02
this.

00:34:02
Follow creators on LinkedIn, obviously, but you could follow

00:34:07
them on any channel whatever you want blogs, et cetera and learn

00:34:10
from other people and how they're doing it, Consume that

00:34:12
content and then just go out there and do it, because the

00:34:14
more you do it, the easier it's going to become.

00:34:17
But also be a master of content curation.

00:34:21
So, for those people who aren't super comfortable with posting

00:34:24
content.

00:34:24
Obviously start commenting, like the tip I gave earlier it's

00:34:27
going to help but also start curating content so you can take

00:34:30
content from anyone and any company on LinkedIn, but you can

00:34:33
also take content from anywhere on the internet and you can

00:34:35
post it on LinkedIn I know right , Ground breaking tip here and

00:34:40
then you can add your own two cents of what you found helpful

00:34:43
about that piece of content.

00:34:44
Like that is super easy and that is content curation.

00:34:47
Like we don't have to all come up with this crazy thought

00:34:50
leadership content all the time.

00:34:51
Like I'm training sales teams and my goal isn't for them to

00:34:53
become the next LinkedIn influencer they won't be, they

00:34:56
don't want to be the next LinkedIn influencer.

00:34:57
So my goal is to help them put themselves out there a little

00:35:00
more and to get their feet wet.

00:35:01
I have them share other people's posts, their company

00:35:04
content, but I want them to add their own unique spin to it and

00:35:07
their own take and what they found helpful from that.

00:35:09
Right.

00:35:10
Speaker 4: That's good.

00:35:11
I like the three step approach on curating content.

00:35:14
Read an article, step one.

00:35:17
That's probably the hardest part for people, right, actually

00:35:19
taking time to read it, but read something.

00:35:22
And then step one is I read this article because, right,

00:35:28
this article is important to put in your prospects titles,

00:35:33
because tell them why it's important to them.

00:35:35
And then here's three key points I took from the article

00:35:40
and explain them Like, just start.

00:35:43
I like what you're saying.

00:35:45
Just start, keep getting started.

00:35:47
Speaker 3: Yeah.

00:35:49
Speaker 2: And I think that you know lines with a couple of

00:35:50
comments here.

00:35:51
You know James was saying I get it to display, here it goes is

00:35:56
I think content could be overwhelming and it freezes

00:35:59
people into an action.

00:36:00
Keep it simple, right.

00:36:03
I think the complexity a lot of times is as much of the barrier

00:36:07
than I'm, you know, fearful of saying anything is like this is

00:36:10
overwhelming.

00:36:10
Let's just keep it simple, which I think is exactly what

00:36:13
we've been talking about.

00:36:14
Speaker 4: Yeah, and I would say with that too, remember it's so

00:36:17
much of social media and life in general is we compare our

00:36:21
true self to other people's projected selves and when you're

00:36:26
looking at like Mandy's comments, you might get

00:36:29
overwhelmed.

00:36:29
But Mandy's been doing this a long time, so don't feel like

00:36:33
you have to be as good as Mandy.

00:36:35
Use it as an example to get started and be okay with where

00:36:38
you're at right now.

00:36:39
But the key that in Mandy keeps saying I'll just reemphasize

00:36:42
her words just start.

00:36:44
Practice makes perfect.

00:36:45
Get going and you get more comfortable.

00:36:48
It's like anything else, and more we do it, the less scary it

00:36:51
becomes.

00:36:52
Speaker 3: Exactly and don't worry about.

00:36:53
Even when we're talking about posting here, I think people get

00:36:56
analysis paralysis also because they're afraid of what other

00:36:59
people will think.

00:37:00
And they're afraid of not getting likes and comments, but

00:37:02
I don't worry about that.

00:37:04
Like, these are all vanity metrics.

00:37:05
Like, everyone who started off had zero comments and likes on

00:37:09
their posts.

00:37:09
Everyone starts from zero.

00:37:11
And guess what?

00:37:12
Hardly anyone is really doing this.

00:37:14
Like, there's tons of people on LinkedIn and you might think

00:37:16
that, like, there's tons of creators, but there's really not

00:37:18
that many people posting consistently on LinkedIn.

00:37:20
There's really not.

00:37:21
And so when you do that, you're already going to be in the

00:37:24
minority and kudos to you.

00:37:26
So, like, I hope that you're also taking away some confidence

00:37:28
from me being here today, because I want you to just go

00:37:31
out there and do it and don't worry about what people think,

00:37:34
don't worry about how many comments, don't worry about how

00:37:36
many likes, because the more consistent you are, it's gonna

00:37:39
come.

00:37:39
You're gonna get engagement and then the more your comments and

00:37:41
other people's stuff, they're gonna notice that and then

00:37:44
they're gonna comment on your stuff.

00:37:45
So you have to like, put in the work and be consistent and it

00:37:48
will all come to you to tenfold.

00:37:50
But don't get discouraged when you first start posting and

00:37:53
commenting and you're like oh no , one's seeing it, I'm gonna

00:37:56
quit, no one likes it, that's.

00:37:57
Don't do that, because that's what everyone else does Like.

00:38:00
You have to stay in this, you know.

00:38:01
You have to be consistent.

00:38:03
Speaker 4: No good words.

00:38:04
You have someone else you wanna pull up.

00:38:08
Speaker 2: Yeah, I wanted to touch on David here.

00:38:10
You know, back to our conversation about AI and

00:38:13
commenting and so forth.

00:38:14
I think he brings hours communicating with people.

00:38:17
We just know intuitively when it's genuine and when an effort

00:38:21
has been made.

00:38:22
I think there's two points that he's bringing up there.

00:38:24
One is we know if it's genuine, right, we can see it in a

00:38:27
second if it looks like some AI generated thing.

00:38:30
But then also, you know, is there an effort that's made to

00:38:34
actually make a good communication, versus just put

00:38:37
something down there?

00:38:38
To say, I put something down there, as you said, just to kind

00:38:41
of spray, I think was the word you use.

00:38:42
Mandy is kind of spraying myself out there.

00:38:45
That's not really a very good communication there.

00:38:48
Speaker 3: Right, I think that's a great point.

00:38:49
Yeah, it just doesn't.

00:38:52
It's not as effective anymore, and I'm talking about everything

00:38:54
from cold calls to cold emails to cold LinkedIn outreach like

00:38:58
it's all the same.

00:38:59
You know, like if you think about the general concept of

00:39:02
connecting with other humans, it doesn't matter what medium

00:39:05
you're using to do it.

00:39:06
You have to do it in a way that resonates and they know that

00:39:09
you actually paid attention to them.

00:39:10
Like Sam McKinnon says show me, you know me.

00:39:12
Right.

00:39:12
It's, it's like a mantra, and that's what we're talking about

00:39:15
here.

00:39:16
Like, show me that you took the time and you actually know who

00:39:19
the hell you're talking to.

00:39:20
Speaker 2: You know that's good, and Captain Kirk would like to

00:39:24
see your book again.

00:39:25
Speaker 4: Brandon, you're a lot of influence people.

00:39:29
Yeah.

00:39:30
Speaker 2: Yeah, as we're kind of getting to the end here,

00:39:33
mandy, now I think we have the big grand finale question for

00:39:35
you, which is how to three X your LinkedIn engagement in 30

00:39:40
days.

00:39:40
We've all been waiting for that .

00:39:44
Speaker 3: Yes, yes, yes, you've been waiting for it right.

00:39:45
The grand finale, okay, so obviously, everything that we're

00:39:52
talking about anymore.

00:39:53
Speaker 2: Tonight you had this your last thing you have to say.

00:39:55
Speaker 3: Night 11 to almost 11 11 pm here in Greece.

00:40:01
Speaker 2: So that's, it.

00:40:03
Speaker 3: Here we go, okay, so step number one is you need to

00:40:07
be taking advantage of LinkedIn's 100 connection

00:40:09
requests per week.

00:40:10
You have to be sending connection requests every single

00:40:14
day, at minimum 50.

00:40:15
But how you do this is first, you find the people.

00:40:19
So, if you have sales navigator , build out a list of prospects.

00:40:22
If you don't, you can do this manually, but find people who

00:40:24
are actively using the LinkedIn platform.

00:40:26
There's lots of other ways to do this If you don't have sales

00:40:29
nav, and use my friendly leader method, which is, essentially,

00:40:32
they go and comments on their post or their comments.

00:40:37
So some people don't post content consistently, but they

00:40:39
comment consistently.

00:40:40
You guys can engage with other people's comments.

00:40:42
So like or respond to a comment , like a post or and or comments

00:40:49
on that post.

00:40:50
Wait a little bit till they see it Either they respond to it or

00:40:54
they like it, whatever.

00:40:55
Then send a custom connection request mentioning what it is

00:40:59
that you engaged with, whether it was their comments or their

00:41:01
posts.

00:41:02
And then, obviously, they accept your connection request

00:41:06
nine times out of 10 because it's personalized and you're

00:41:09
boosting their ego and helping their content or comments in the

00:41:11
algorithm.

00:41:12
And then you start the dialogue from there and you continue to

00:41:14
follow up, but this doesn't work unless you are consistently

00:41:17
sending connection requests every single day.

00:41:19
So that is the key.

00:41:21
This actually has nothing to do with posting your own content

00:41:23
at all.

00:41:23
That helps.

00:41:24
What this has everything to do with is engaging and building

00:41:27
meaningful relationships by sending connection requests, and

00:41:29
the majority of people are not even anywhere close to sending a

00:41:33
hundred connection requests per week, which is what you're

00:41:35
allowed to do.

00:41:35
So when you do this, I guarantee you, I promise you

00:41:38
that you will three X your engagement, because you're

00:41:41
probably sending maybe five connection requests a week,

00:41:44
maybe 10, you know.

00:41:45
So if you're 10 Xing what you're doing and you're doing it

00:41:48
by also leaving comments you're naturally going to create tons

00:41:53
of engagement and lots of connections and goodwill in the

00:41:56
community.

00:41:56
Bam.

00:41:58
Speaker 2: If we're doing a hundred, if you're doing a

00:42:00
hundred a week, could you be making a personal comment on

00:42:04
each of those?

00:42:05
Do you recommend making Not everyone?

00:42:07
Speaker 3: is yeah, not everyone's going to be posting

00:42:09
content.

00:42:10
So if they don't post content consistently, just call

00:42:12
something out from their profile that stood out to you.

00:42:15
Or maybe their company was just mentioned and you can mention

00:42:17
something about their company, right?

00:42:18
Because not everyone that you send a connection request to is

00:42:21
going to have content or comments to engage with.

00:42:24
That's just not realistic.

00:42:25
It's only going to be a percentage.

00:42:26
So for those people that don't have anything, find something

00:42:29
else on their profile to mention .

00:42:31
Or, if you can't find their profile, look at what's

00:42:32
happening in their company and mention something about their

00:42:35
company, right?

00:42:35
There's so many different ways to call to make a personalized

00:42:39
request for people that aren't consistently posting content.

00:42:43
Speaker 2: But always say something, always say something,

00:42:46
whether it can always say something.

00:42:48
Speaker 3: If you can't.

00:42:49
If you can't and you're in a hurry, then just send the

00:42:51
connection request without saying anything.

00:42:53
I mean, it depends on the person.

00:42:54
But if you have a solid profile , if you have a really highly

00:42:57
optimized profile and you have a decent connection request or

00:43:00
decent amount of followers, you could probably get away with not

00:43:02
saying anything and then connection requests for some

00:43:04
people.

00:43:05
But if you don't have an optimized profile and you don't

00:43:07
have, you know, if you have under a thousand connections and

00:43:10
your profile is crap, then you're going to have to take the

00:43:12
extra.

00:43:13
So but but don't have a crap profile.

00:43:15
Like there's no reason for you to.

00:43:17
I have a free checklist you can download.

00:43:18
You don't even have to often do it.

00:43:19
You know like, optimize your profile, stuff number one and

00:43:23
that'll help.

00:43:23
But we've done tests and some executives actually accept

00:43:28
connection request with nothing in it more than they do with

00:43:31
stuff in it.

00:43:32
But that's only because they get a bunch of crap generic you

00:43:35
know reactionary requests are personalized.

00:43:38
That's why right.

00:43:40
Speaker 2: Kind of like, if you keep, you don't going to say

00:43:41
something, good, don't say it at all.

00:43:42
Don't say it at all.

00:43:44
Speaker 3: Why don't you ever say it?

00:43:44
Speaker 2: Tom.

00:43:45
Speaker 3: That's, that's my thing, Like if you, if you

00:43:46
literally cannot come to anything to say, then I would

00:43:50
rather you send a blank connection request than say

00:43:52
something that's annoying or spammy or makes you look at your

00:43:54
desperate, you know so.

00:43:57
Speaker 2: No, great point, Brandon.

00:43:59
Any final question before we let Mandy go to sleep?

00:44:02
Speaker 4: No, I would just say my fan status of you went up,

00:44:06
mandy.

00:44:06
I really appreciate how you explain and take on that human

00:44:13
approach.

00:44:14
I love, obviously, with our Fist Bump tool, that we're

00:44:19
building around commenting.

00:44:20
I love how you champion commenting and it's not.

00:44:23
Oh, we're doing Fist Bump.

00:44:25
You talk about commenting.

00:44:26
The foundation of it is commenting.

00:44:29
I believe, and I think you believe it's the most important

00:44:33
activity that we can do.

00:44:34
So much comes from it and, yeah , it can be hard, it can be

00:44:39
overwhelming, it could be a little intimidating.

00:44:41
Your imposter syndrome can kick in all that stuff.

00:44:43
Fine, but if you want to be different than anyone else, go

00:44:49
comment.

00:44:50
Speaker 3: Yep, you have to, and that's how you stand out, you

00:44:53
know is be a human and build those relationships and leave

00:44:56
meaningful comments, because it's going to come back to you.

00:44:58
You can build relationships of people that you never thought

00:45:01
you could, that have loads of followers and you would have

00:45:04
thought that they would never even give you the time of day

00:45:07
and just by commenting consistently on their posts, you

00:45:09
can have conversations with them, I promise you.

00:45:12
Most people are really nice on LinkedIn, and especially when

00:45:14
you engage with them, you know, and so like, don't be afraid to

00:45:17
go out there and engage with you know, influencers and people

00:45:22
that have a lot more followers than you, because they will see

00:45:24
it and they will notice it, and that's a Gary Vee and like.

00:45:27
Those types of influencers, right, but the niche influencers

00:45:31
, right, that don't have millions and millions of

00:45:33
followers.

00:45:33
I promise you you'll be able to stand out when you do this.

00:45:38
Speaker 4: Gary Vee did respond to my tweet about seven or eight

00:45:41
years ago and I chatted with him a little bit and I thought

00:45:45
it was like the coolest thing ever.

00:45:47
But I don't know if I'd get that status these days.

00:45:50
So if you're going to comment on Gary Vee, just use an F-bomb

00:45:54
or two and you might fit it right in.

00:45:56
Speaker 3: Exactly, exactly.

00:45:57
Well, thanks, andrew, for your comment.

00:45:59
You're sweet.

00:46:00
I appreciate your support.

00:46:01
He's the best.

00:46:03
Yes, andrew.

00:46:04
Speaker 2: Andrew has made some really great comments.

00:46:05
You have definitely have some fans here, Mandy.

00:46:08
If somebody wants to know more about your business or anything

00:46:10
about what you do, where would they best check you out?

00:46:13
I know LinkedIn, of course.

00:46:15
Speaker 3: LinkedIn, obviously, yeah, I mean, linkedin's the

00:46:17
best place.

00:46:17
Yeah, but MontrealMarketingcom is my main company website and

00:46:21
that will link you to a lot of information too.

00:46:24
But if you want to, if we're not already connected, hit me up

00:46:27
on LinkedIn.

00:46:28
Speaker 4: Comment first.

00:46:29
Right Okay, Comment first before you send her a connection

00:46:32
request.

00:46:32
Speaker 3: You can do that, or you can just send me a

00:46:33
connection request you are on this, you can say you attended

00:46:36
this and you don't have to comment and I will accept.

00:46:38
Okay, just by that alone.

00:46:41
Speaker 2: You can even go into chat GPT and say write me

00:46:43
something that said I attended this show and I want to connect

00:46:46
to Mandy, Add lots of emojis.

00:46:49
We could say that Exactly.

00:46:51
Any forward, I think you said he's down on my check.

00:46:53
Speaker 3: Yeah, If you guys want my free checklist again,

00:46:56
you could just go to my profile and it's pinned on my featured

00:46:58
section and you don't have to opt in or anything.

00:47:01
It's right there for you.

00:47:02
So go check it out and optimize your profile, Every single one

00:47:05
of you.

00:47:06
If you have not done this already, that is step number one

00:47:08
and I'm happy to help.

00:47:09
If you want me to review it anytime, send me a message and

00:47:12
I'll help you out.

00:47:14
Speaker 2: I think one of our new mantras Brandon is don't

00:47:16
have a crap profile.

00:47:19
Speaker 4: I was just going there.

00:47:20
I was about to say the quote of the day is don't have a crap

00:47:23
profile.

00:47:24
Exactly Like you said, if you have a crap profile, well, don't

00:47:28
have a crap profile.

00:47:29
Pretty much, yeah, I like it All right.

00:47:32
I mean we're going to let you get some rest.

00:47:35
You've had a long day.

00:47:36
Thank you for staying up late, for us.

00:47:38
Speaker 2: Thank you and yeah, for your listening.

00:47:41
Please get the podcast.

00:47:43
Go check out the podcast, download it.

00:47:44
Leave us a rating.

00:47:45
We're really trying to get to number one.

00:47:48
We're kind of going between number one and two on social

00:47:51
selling, so we're really trying to push to get to number one.

00:47:54
And next week we have another awesome guest, Morgan Ingraham.

00:48:00
Right, Brandon is next week, so the party will continue.

00:48:06
Speaker 4: I may even try and pull him in live, since he's

00:48:08
here, he lives.

00:48:09
I don't know, we're like 15 minutes apart, that'd be fun.

00:48:12
Yeah, maybe I'll figure out how to pull that off.

00:48:15
I will not be in the truck stop next week.

00:48:18
That's a good thing.

00:48:21
Speaker 2: That was a good thing All right.

00:48:23
Speaker 4: Randy, thank you again.

00:48:24
We really appreciate it.

00:48:26
Speaker 3: Of course, thank you guys for having me.

00:48:27
I had fun Absolutely.

00:48:29
Speaker 2: All right.

00:48:30
Hey, tom Burton here and I wanted to personally thank you

00:48:33
for listening or watching today's episode of Social

00:48:36
Selling 2.0.

00:48:37
If you enjoyed or found value in today's show, please share

00:48:41
with your friends and colleagues .

00:48:42
Also, we'd really appreciate it if you could leave a review on

00:48:46
iTunes or your favorite podcast outlet.

00:48:49
And please also subscribe to our YouTube channel and join our

00:48:53
free online community at socialselling20.com.

00:48:57
There you'll get free access to the latest social selling

00:49:01
resources training sessions, webinars and can collaborate

00:49:05
with other social selling professionals.

00:49:07
Thank you again for listening and I look forward to seeing you

00:49:11
in our next episode.